A Business is Born
October 3, 2008 – 9:23 am by Peg HarphamIt started with an idea and a $20 advertisement in Team and Trail. Nine years later Redpaw has become known across the US and Canada as a quality performance dog food – a complete diet for the working dog. Now how cool is that?
I had a chance to chat with Eric Morris last week. He’s the fellow responsible for Redpaw and the story is quite interesting. It seems that a little more than a decade ago, Eric was working at the University of Iowa when he got into sled dogs. His interest in canine nutrition led him to develop a performance food for his canine crew. After moving to Wisconsin so he could seriously run dogs he found himself working as a bait boy for minimum wage. and spending more money than he could afford on feeding his dogs (which by the way seems to be a musher’s rite of passage). Read more…
